Recently I had the privilege of pitching a writing project to a tech startup.  The project is a web series incorporating audience participation, that will help boost exposure for what that tech start-up offers.  It is part of my delving into the branded entertainment space after years of learning how to write and pitch feature and TV specs for Hollywood.

What I encountered were 5 questions or issues that were remarkably similar whether I pitching to studio or a start-up:

Who is your audience?  Both want to know specific demographics.  While the principals of both a studio and… Read More