We always hear “a picture is worth a thousand words.”  Now imagine if pictures taken by different friends but for the same event can be put into an album on the fly for everyone to see.  Now that album is more than words but a picture story book.

There is an app that can do this for you.  It is called Tracks.  These tracks can be viewable both in the app and on the web in a beautiful, optimized experience.

The app has a cool map view, which shows the path of your Track. In addition you can publish your album into a photo magazine so you and your friends can have a physical copy and not just a digital one..

Tracks, which debuted in May 2011, is now rolling out a major update to its iOS application. Released as Tracks 2.0, this version has new features, with two of them called  “Joinable Tracks” and “Magic Tracks.” “Joinable Tracks” are public photo collections shared by friends which you can choose to follow, while “Magic Tracks” are auto-created photo albums that you can build from Facebook and your phone’s camera roll.

Tracks from the start has been an iOS app but they are releasing an Android app version as well.

Photo sharing sites seem to be the rage, so competition is fierce out there.  Flock is one competitor where it finds the photos you take together with friends and family and “magically” brings all the photos from each person's phone together into a single shared album. Another one is PhotoCircle, which lets transfer and share photos into an album called “Circles” by bumping you and your friends’ phones.

However, Tracks new features and their push into the Android market may enable them to be one step ahead of the competition.  

The company is led by CEO Vic Singh.  He is a graduate of Columbia Business School and prior to Tracks, he co-founded NearVerse, a venture backed mobile technology startup building a rich media delivery platform for smartphones.  Vic Singh has over 12 years of experience as an entrepreneur, operator and investor in software startups. .

According to Vic Singh, the company is growing 25% month-over-month, with retention hovering at 60%.