Just like the NFL replacement refs, when there are enough people complaining, expect an apology and a corrective reaction. Well this is what happened to Apple with its new map app for the iOS 6, Apple’s newest operating system for its iPhone. After more than a week of complaints and jokes about Apple’s new mapping service, Tim Cook, the company’s CEO apologized to customers yesterday.
Mr. Cook said he was “extremely sorry” for the frustration caused when the company replaced Google maps with its own version, acknowledging that the new maps app did not live up to its high standards. Mr. Cook’s full letter is posted on Apple’s website.
He promised that over time as more people use it, the better the service would get. Admitting its failings, the Apple CEO even suggested downloading other map apps including Google’s, which it replaced.
Apple used Google's map service for all its previous iOS versions map apps which was made by Apple. But Google, with its Android software for phones, has become more of a competitor to Apple than a partner. In the current iOS 6, Apple replaced the old app with a new app that uses mapping data collected or purchased by Apple itself.
Since the release of iOS 6, many customers complained about the new map app. Some of the complaints include location searches failing or the maps bringing up incorrect results.
Aplogogies from Apple are rare. The company hardly admit their mistakes but it seems the number of people complaining about the new Apple map app were just too much to ignore. Perhaps they learned the lesson of the NFL replacement referee debacle earlier in the week when the number of poorly refereed games were just too much for the players, broadcasters and fans to bear.
Below is the full text of Mr. Cook’s letter:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
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