A few days ago, it came to my mind that outside of work, I use my smartphone to peruse the web more than my laptop. And according to a recent survey, that is true for many people as well. A survey by Digital marketing technology company Monetate issued the report, producing statistics that show a huge leap in visits to leading ecommerce websites from consumers’ mobile devices. In just the last year alone, there has been a 103% increase in smartphone usage to leading ecommerce sites. That’s more than double the usage from just a year ago.
The report shows both the Android and the iPhone phones were used extensively by consumers, with the iPhone showing a 117% increase and the Android phones, a 85% increase. Another interesting tidbit shows that when smartphones were used to make a purchase, they were on par with buyers who use desktops and laptops, with buyers using the iPhone having an average order value (aov) of 5% less than buyers using an Apple desktop or laptop computer.
The infographic below illustrates the popularity of smartphones for online activities and gives us a great idea of where mobile commerce is heading. It also shows the competitive race between iPhone and Android.
How about you? Do you use your smartphone to surf the web and make purchases more than your laptop or desktop?
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