As more and more people begin using the web as their primary method of discovering information, your online presence becomes key. And since the web is always evolving, it can be difficult to keep up with all the latest SEO, social networking, custom email newsletters and analytics tracking. Enter phoneBlogger.net, a service that offers ghost-blogging, email newsletters and social media marketing for attorneys, CPAs and other related professionals.
Founded by Vikram Rajan and Mark Bullock, phoneBlogger.net makes it easier for lawyers and accountants to market their services online, where more people can find them. At the very least, it’s an interesting and innovative solution to small business marketing, and it will certainly save many professionals a lot of time because honestly, who has time to keep up with all the latest developments on Facebook, Twitter, LinkedIn and Google Plus? It’s a full-time job in and of itself.
At phoneBlogger.net, you can find simple videos to walk you through how the process works. The gist of it is that clients do a set up call with phoneBlogger.net to create a basic bio and determine which social media presences to create and manage. An email subscriber list will also be created or exported from existing lists and imported into a new system. From there, the client will brainstorm blog article ideas with a phoneBlogger representative and determine the frequency of publication.
All blog posts are ghost-written, that is, they will be written by a phoneBlogger associate and published under the company’s name and brand in a process somewhat similar to how celebrities often have ghost-written autobiographies. As the phoneBlogger website indicates, “We are typing up your words, consistent with your personality & brand.” Clients must approve the text, but phoneBlogger will manage the publication of the blog on a website or any other social media outlet. Articles are published with trackable links back to the client’s website, which will ultimately improve SEO.
PhoneBlogger.net is certainly one solution to a problem man small businesses face—lack of bandwidth—but just how much of a small business’s work can be farmed out to other parties will be a fascinating phenomenon to watch develop in the future.
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