The high-resolution camera options in most smartphones enabled many to photograph the dishes they eat and share the pictures with friends. Foodspotting capitalized on this trend by creating a photo-heavy social food recommendation app.
Last week, online food ordering site GrubHub declared it’s tying up with Foodspotting. This means you can not only see beautiful pictures of the delicious dishes, but order them too.
"We want Foodspotting to become the shortest path between you and good food," wrote Alexa Andrzejewski in the Foodspotting blog.
"With our New Place Page in Foodspotting 3.5, we introduced some new ways to satisfy those cravings and close the hunger-satisfaction loop: You could learn more via Yelp, check out the menu via SinglePlatform and make reservations using OpenTable. Today, we're taking one more step toward closing that loop: Online Ordering Integration via GrubHub," she wrote on July 19.
She explains how the integration with Grubhub will help users can order food using Grubhub from around 15000 restaurants in US cities from their smart phones: "When you're browsing Foodspotting, have you ever wished for a "Buy it now!" button? Well, our partnership with GrubHub is the first step in that direction. When you see some amazing dish on Foodspotting, you can tap through to the Place page and see if it's available for pick up or delivery on GrubHub. Tapping "Order Now via GrubHub" will take you to GrubHub's new mobile-friendly website where you can easily complete your order, no login required."
GrubHub, based in Chicago, sent a $10 credit to the first 25 people who placed orders through Foodspotting, towards their next order, just to celebrate this partnership.
Foodspotting, a San Francisco-based startup founded in late 2009, is working on ways to make it easier to find food for ordering or pick up. The firm has got $3 million in Series A funding in 2011, besides $750,000 in seed funding in 2010.
Founded by Matt Maloney and Mike Evans in 2004, GrubHub.com has grown into the number one food ordering service and has funds worth over $84 million.
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