As one of the earliest surviving businesses of the dotcom boom, PayPal, the world’s most popular online payment service is still considered an incredibly innovative company.
Nevertheless, critics have described the high-profile website “like an above-average Dreamweaver template from the late ’90s, it has tons of tabs along the top navigation with really obscure descriptors that force you to click through each one when you can’t find something.”
That is why today, PayPal is launching an entirely revamped website with a better platform for promoting its mobile payment services like dongle. The cleaner, crisper site offers better touch-friendly navigation in response to the rise of mobile transactions managed on smartphones and tablets.
Leaked images of the new PayPal website now no longer share similarities with Quicken 99 (Thumbs Up!). Unfortunately, users may just have to ignore the meretricious marketing ploy that reads, “Redesigned with you in mind” along with background images that look like stills from a Cialis commercial.
With the old clutter of tabs now neatly organized into three distinct options (buy, sell, transfer), the site now reflects the ease and simplicity of the user experience.
So what triggered this necessary turnaround? PayPal, being owned by eBay has recently undergone leadership changes with a number of CEOs playing the metaphorical “musical chairs”.
PayPal’s previous president, Scott Thompson, moved over to Yahoo in January and was replaced by David Marcus who had served one year as PayPal’s Mobile Vice President.
With Marcus’ mobile, entrepreneurial background succeeding Thompson’s financial services record, it seemed only logical that PayPal would reinvent its user experience with a strong push toward mobile capabilities.
While reports indicate that PayPal’s mobile payment volume reached $4B in 2011, these numbers are expected to almost double at $7B this year—Dongle perhaps most responsible for this improvement.
If there is anything can learn from PayPal’s new, clean-cut website and its successful mobile services, it’s that entrepreneurs with a proper understanding of innovative technology are replacing the "old guard" in big business.
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